Ads and sports: Stereotypical Scenes
Abstract
The advertisements of sports are far from being able to reflect the changing realities of sports or physical activities in a country such as France. The purpose is to test the proposition that the gender relationships portrayed in specific sport advertisements perpetuate traditional and sexist stereotypes, are far from egalitarian shared social representations, and far from egalitarian social and professional activities.
Informations complémentaires
| ouvrage | Psychology of stereotype, Psychology of Emotions, Motivations and Action |
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| organisateur | ESA (European Sociology Association) |
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| site-internet | http://www.europeansociology.org/ |
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